WHAT WE DO

With fresh eyes and boundless curiosity, we capture the exclusive value that makes you a one of one. We build your positioning to align your team and your audience on the same principles, creating an identity so distinct there’s no substitute.

Uncopyable. By Design.

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CCIJ.

NONPROFIT ORGANIZATION & PUBLICATION

The cross-border investigative journalism nonprofit needed more than a mission statement. It needed a model that could sustain the work, attract support, and scale impact across borders.

We built the brand and operational strategy from the ground up: defining the value proposition, creating the earned-revenue framework, and conceiving VEZA, a new publication platform built around the organization's editorial identity and collaborative mission. The result was an organization that could tell its story as powerfully as it told everyone else's.

THE WORK

  • Conceived and led naming, editorial, and brand strategy for VEZA

  • Defined value proposition for fundraising and membership growth that tripled revenue and membership

  • Created earned-revenue and partnership strategy

  • Developed project management and digital asset management system across 11 time zones

  • Led development and launch of an experimental XR publication

  • Trained African journalists on visual storytelling as a strategic asset

  • Recognition: 7 international awards

"Scott's entrepreneurial sensibility, experience and leadership showed up in his ability to identify new revenue opportunities and build pilot initiatives that we would bring to scale. He is willing to go into potentially challenging conversations with candor and respect. As a new non-profit leader, I learned from Scott in many areas."

JEFF KELLY LOWENSTEIN EXECUTIVE DIRECTOR / FOUNDER

TIDELINE.

MARITIME TRANSPORTATION & LOGISTICS

A pre-seed maritime startup had a genuinely compelling idea of a luxury water transit as a human-centered alternative to the Bay Area's gridlocked commute and cattle-car style ferries but needed the brand, the business, and the investor story to align.

We built the brand identity, financial modeling, investor materials, and the narrative positioning that made Tideline inspiring to the people who needed to fund it. Then we closed the round.

THE WORK

  • Built brand identity and marketing operations from the ground up

  • Positioned water transit as a human-centered urban experience

  • Created financial modeling tools to maximize revenue and inform sales strategy

  • Prepared corporate profile, market analysis, and 3-year revenue projections

  • Led investor negotiations and successfully closed second round of investment

"Scott has an uncanny ability to understand business processes, identify inefficiencies and implement re-engineered improvements. His tactical, strategic, and analytical abilities are impactful."

WAYNE MARKOWITZ CFO

FEARLESS GENIUS.

EDUCATIONAL NONPROFIT & PHOTOGRAPHY ARCHIVE

Doug Menuez spent fifteen years documenting the people who built Silicon Valley — Steve Jobs, Bill Gates, and hundreds of others — in spaces that no one else had access to. The archive lives at Stanford. The question was how to leverage this massive asset.

We helped develop the strategy to turn a priceless photographic legacy into a living educational platform. I refined the business model, built the pitch materials, and was key to engaging the corporate partnerships that gave the project credibility and momentum.

THE WORK

  • Redeveloped business model, pitch materials, and financial modeling

  • Created targeted pitch decks for investment and partnership opportunities

  • Led collaborations on investment positioning and partnership development

  • Secured strategic partnerships with major corporations

"Scott holds his own as a world-class advisor. Scott was extremely calm and focused under pressure, never reactionary or impulsive, unlike Steve Jobs, with whom I spent three years documenting. He aced pitch decks, marketing, editorial and investment strategies... His added value was critical in securing the trust and engagement of our C-suite level partners."

STEVE SILVERMAN Owner, Photography Studio

SILVERMAN BE REAL.

NONPROFIT ORGANIZATION & PUBLICATOIN

A successful regional photography studio was ready for its next chapter. An exit. The challenge was positioning this niche business in a sector where sales are rare and the market is tough. My mission was to build the materials and strategy to find the right buyer.

We defined the value proposition, built the pitch materials from concept to final product, and guided ongoing iterations of the acquisition strategy — including individual investor relations and specific deal negotiations. The buyer(s) and transaction strategy I envisioned from the start were exactly the buyers and transaction that closed the deal.

THE WORK

  • Defined value proposition, positioning, and acquisition strategy

  • Created pitch decks from concept through final product

  • Advised on individual investor relations and deal negotiation strategy

"Rather than some hazy fantasy, he helps you focus. You can see more clearly what your business needs to flourish."

STEVE SILVERMAN Owner, Photography Studio

INN.

NONPROFIT ORGANIZATION

The Institute for Nonprofit News knew visual storytelling mattered. What they needed was someone to help them operationalize that conviction from the quality of imagery in their marketing to the systems behind how assets were managed, licensed, and used across their member newsrooms.

We diagnosed the gaps, built the infrastructure, and made the case internally for visual journalism as a strategic driver. We presented to the 400+ members of the organization on how to maximize the impact of visual journalism regardless of budget or staffing limits.

THE WORK

  • Researched and proposed cloud-based digital asset management system including taxonomy, intake, and ongoing management structure

  • Identified, commissioned, and managed a commercial photography shoot including contracts, payment, and usage terms

  • Advised on copyright, image licensing practices, and rights management

  • Presented on visual journalism's value as a sustainable asset for news organizations

"Scott's guidance was invaluable as the Institute for Nonprofit News sought to chart a cultural shift toward more visual storytelling. Time has passed, but we continue to apply the changes he developed with INN in our daily work."

SHARENE AZIMI DIRECTOR OF COMMUNICATIONS