SCOOP STRATEGIES was founded by Scott Lewis, a journalist turned brand strategist who built his career uncovering meaning in the moments that shape how people see the world. The same skills that once fueled impactful reporting – rapid research, sharp insight, and narrative clarity – now power strategies that help brands connect with audiences in deeper, more durable ways.

Journalism is surely an unexpected route to brand strategy, but that’s exactly what makes it a secret weapon. Both fields sharpen the same instincts: ask better questions, find the signal in the noise, and tell the kind of story that moves people.

For more than a decade, Scott has used this lens to help startups and nonprofits turn ambitious ideas into real traction. SCOOP STRATEGIES blends investigative discovery, business acumen, behavioral science, and human-centered design to surface insights that drive loyalty and sustainable growth.

We’re not just advisors. We’re partners in making big ideas real.