Whether your business or nonprofit is fueled by the passion and expertise of one visionary person or you’re making impact at scale, SCOOP STRATEGIES delivers solutions for your most vital challenges. We help reveal and activate the magic that lights the spark for overcoming hurdles, deepening engagement and realizing growth.
Work
Center for Collaborative Investigative Journalism / VEZA
Built the visual journalism mission and earned-revenue strategy for a cross-border investigative journalism nonprofit outlet based in the U.S. but primarily covering vital issues in Africa.
Increased Revenue & Membership 3x.
7 international awards in first three years.
Created earned-revenue strategy and defined value proposition for fundraising strategy.
Conceived and led the development of the naming, editorial and brand strategy for a new publication platform, VEZA.
IMPACT
Created project management systems and DAM structure, improved operational effectiveness that streamlined workflows across 11 time zones.
Developed the strategy and launch of experimental XR publication; analysis of utility of and use cases for Web3 and immersive experiences.
Trained African journalists and nonprofit news outlets on visual journalism’s value proposition and taught visual storytelling skills.
“Scott’s entrepreneurial sensibility, experience and leadership showed up in his ability to identify new revenue opportunities and build pilot initiatives that we would bring to scale. He is willing to go into potentially challenging conversations with candor and respect. As a new non-profit leader, I learned from Scott in many areas. He gave fully of himself to each part of his diverse profile and committed wholeheartedly to helping to establish and build our community's culture.”
Jeff Kelly Lowenstein, Executive Director / Founder
Managed multiple functional areas of an innovative maritime transportation and logistics company providing on-demand, luxury water transit to the public and consulting for public and private sector clients.
Tideline Marine Group
Created and streamlined marketing, finance, and business development operations.
Positioned branding as a human centered experience.
Created an interactive tool that predicted operating expenses and maximized profits that informed sales strategies.
Devised and prepared corporate profile, market analysis, and forecasts of revenue verticals.
IMPACT
Led investor negotiations, preparation of company financial analysis, and 3-year revenue projections.
Successfully closed 2nd round of investment.
Served on Board of Directors.
“Scott has an uncanny ability to understand business processes, identify inefficiencies and implement re-engineered improvements. Moreover, his tactical, strategic, and analytical abilities are impactful.”
Wayne Markowitz, CFO
Developed the strategy for fundraising and business development for a nonprofit cross-media venture to educate, challenge and inspire the next generation of innovators. Fearless Genius is based on Doug Menuez’ priceless photographic archive, housed at Stanford University Libraries, that documented the geniuses and innovators of Silicon Valley’s digital revolution from 1985-2000.
Fearless Genius
IMPACT
Redeveloped and refined extensive business model, pitch material, financial modeling.
Developed and led business development strategy.
Created targeted pitch decks for various investment and partnership opportunities.
Led collaborations on investment positioning and partnership development.
Secured strategic partnerships with major corporations.
“Scott was extremely calm and focused under pressure, never reactionary or impulsive, unlike Steve Jobs, with whom I spent three years documenting the brutal process of creating the NeXT Computer. Scott’s natural keen intelligence has been honed to a razor’s edge through his accomplishments and experiences as an entrepreneur and award-winning photojournalist.
Scott served as a valuable leader or quiet support player, as required, but was most impressive as a creative problem solver when things got scary. He aced pitch decks, financial projections, revenue, marketing, editorial and investment strategies as well as being an effective sounding board when I needed to work through ideas and challenges. As we built our project relationships with global brands, his asset as a disciplined strategic and tactical thinker came to the fore. His added-value was critical in securing the trust and engagement of our C-suite level partners.
I always learned from Scott and will always be grateful for his endurance, patience, and passion for the work.”
Doug Menuez, Founder
Created and managed the strategy for selling a successful commercial photography studio. Developed the positioning statement and presentation of the studio’s value proposition and assets. Managed ongoing iterations during the process of pitching the business in a challenging market.
Private Client
IMPACT
Define value proposition, positioning and sale strategy.
Create pitch decks from concept through to final product.
Ongoing consulting on individual investor evaluations and relations; specific pitch details and deal negotiation strategies.
“(Scott) brings a wide ranging experience in the creative fields, spun with logic and anecdotes. In the end, he will help you craft a plan that makes sense to you, and to others. That’s what he’s done for me.”
Steve Silverman, Owner
Addressed several pain points the organization was experiencing in their efforts to evolve their visual storytelling needs. Among those needs were increasing the quality of the images in their marketing collateral; better understanding of copyright and image usage licensing terms; development of a digital asset management (DAM) system to better manage intake and organization of their image archive; consulting on how they and their members can better appreciate the value of visual journalism as key to building sustainable journalism outlets.
Institute for Nonprofit News
IMPACT
Researched and proposed cost-effective, cloud-based digital asset management system including asset organization and hierarchy, filename taxonomy, intake strategy, and system for ongoing management.
Identified and commissioned commercial photographer and manage shoot details including contract, payment, and usage terms for advertising shoot.
Advised on how to work with copyrighted material and how to better understand and manage dynamics of image licensing concerns.
Advised and presented on value of visual journalism as key asset for news organizations.
“Scott's guidance was invaluable as the Institute for Nonprofit News sought to chart a cultural shift toward more visual storytelling. Time has passed, but we continue to apply the changes he developed with INN in our daily work.”
Sharene Azimi, Director of Communications
